There seems to be nothing more ridiculous in the world of Ferrari than a Lapo Elkann photo shoot. Unfortunately, Elkann likes to do photo shoots, making these scenes of a grown man in a red suit lying across the hood of a Ferrari “swimsuit model” style way too common. This shoot recently took place in Miami for reasons unknown.
Lapo Elkann is a New York-born Italian entrepreneur and Former Fiat marketing manager who is currently manager of brand promotion at Fiat Autombiles, group Fiat, and is a founding partner of LA Holding and current president of Italia Independent and Independent Ideas. Elkann is the grandson of Italian industrialist and principal shareholder of Fiat, Gianni Agnelli.