FERRARI UNVIELS THE NEW CALIFORNIA DREAMING EXHIBITION
The five-gallery year-long “California Dreaming” exhibition is now open at the Museo Ferrari Maranello in Italy. This exhibit is part of a one million dollar redevelopment program designed by Ferrari SpA to better welcome visitors to the Ferrari museum. Last year Ferrari welcomed 320,000 visitors from around the world, making the Ferrari museum one of the top museums in Italy. On hand for the opening ceremony of the exhibit were Ferrari president Luca di Montezemolo and the mayor of Maranello, Lucia Bursi.
The “California Dreaming” exhibit was designed to help promote the new Ferrari California T and to celebrate the rich and vibrant history that Ferrari has with California. The exhibit features historic artifacts, photographs and significant Ferraris that played a part in Ferrari racing in California. The exhibit included Ferraris from Hollywood movies, Rodeo Drive, Beverly Hills, Laguna Seca and Pebble beach.