FERRARI TO KEEP PRODUCTION LIMITED WITH NEW MODEL RELEASE EVERY YEAR
Big news has been released this week from the Fiat-Chrysler headquarters in Auburn Hills, Mi, a press conference was held yesterday to discuss the future of all models manufactured by the automotive giant to include Fiat’s fast selling, low-volume producing brand, Ferrari. Fiat CEO Sergio Marchionne spoke briefly about the future of Ferrari providing a simple explanation that created more questions than answers about the future of the prancing horse.
Sergio explained that Ferrari will release a new car every year between now and 2018. Cars will have a four-year life cycle, after which, “M” versions will be produced; each “M” version will have a separate four-year cycle. Specific information about what these models will include was not provided.
The production cap of 7,000 units per year will remain in place. Marchionne explained that this is a “willful and intended” limitation; he did suggest that production could be ramped up to 10,000 units in the future. Further information on what criteria must be met for this production bump to take place was not provided.
Marchionne closed with explaining that Ferrari “is not for sale,” stating that Ferrari is a “phenomenal repository of value” for Fiat. Ninety percent of Ferrari’s stock sits within Fiat and its shareholders and according to Marchionne, “That’s where it belongs.”