Ferrari Celebrates 30 Years of Chinese Ownership at Asia World Expo

Ferrari at Asia World ExpoNo single brand in the world represents speed, beauty, technology and design quite like Ferrari.  This past weekend Ferrari celebrated 30 years of presence in China at the Asia World Expo in Hong Kong.  More than 600 Ferrari models representing every era of the famed automaker’s existence were on hand, making this expo the single largest gathering of Maranello’s sports cars ever organized in China.

The expo involved several events that all led up to Marc Gene, Scuderia Ferrari’s test driver, unveiling the Ferrari 458 Speciale.

This special edition variant of the Ferrari 458 Italia is equipped with a 4.5L V-8 that produces an astonishing 605 horse power with 398 foot pounds of torque.  This works out to be 133 horsepower per liter, making the Speciale the highest-output naturally aspirated V-8 Ferrari ever made.  Ferrari has continued to improve performance by creating a beefed up limited edition the produces even better gas millage than the standard Ferrari 458 Italia while rocketing from 0-60 in 3 seconds flat!  Additional changes over the regular 458 Italia include advanced aero dynamics, improvements to the Side Slip Angle Control System (SSC) and increased body modifications that give the Ferrari 458 Speciale a very distinct look.

In China there are only about 1,700 Ferrari owners with the average age of an owner being just 35 years.  This extremely young age for Ferrari ownership can be attributed to the young clientele of the Asian market often taking advantage of Ferrari’s ‘practice of creating a custom-made owner experience. Ferrari says that many of these young owners will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.

“I am pleased to be here to celebrate Ferrari’s thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation,” said President Luca di Montezemolo.   During the festivities, Ferrari displayed all 600 vehicles in the most popular colors sold in China (yellow, white and red); to form a five-pedal flower that is the characteristic symbol of Hong Kong.



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